Interdependences between Customer Integration and Customer Value within the Open Innovation Concept

TitelInterdependences between Customer Integration and Customer Value within the Open Innovation Concept
MedientypConference Paper
Jahr d. Veröffentlichung2009
AutorenAmberg, M., Lang, M. & Thiessen, I.
PublisherInstitute of Management Technology, Ghaziabad
Zusammenfassung

Abstract:
The majority of companies is currently confronted with a variety of severe technological and financial challenges. In this context, innovations are essential to assure the competitiveness and thus the company’s success. In order to guarantee a successful generation of innovations it is necessary to integrate customers into the innovation process. Thereby different interdependences between customer integration and customer value appear. On the one hand a customer participation in the innovation process leads to an increase of the customer value and must therefore be considered during the customer value determination. On the other hand it seems promisingly to consider the customer value at different points of the innovation process in order to ensure successful innovations. Therefore, this research paper points out these interdependences. For this reason, an expert survey has been conducted among 39 managing directors, managers of customer relationship management departments and management consultants from the division innovation and customer management.

URLhttp://www.imt.edu/ictim2009/index.asp