Key Differentiators of Open Innovation Platforms - A Market-oriented Perspective

TitelKey Differentiators of Open Innovation Platforms - A Market-oriented Perspective
MedientypConference Paper
Jahr d. Veröffentlichung2011
AutorenStötzel, M., Wiener, M. & Amberg, M.
KonferenzInternational Conference on Wirtschaftsinformatik (WI)
PublisherProceedings of the 10th International Conference on Wirtschaftsinformatik (WI)
KonferenzortZürich, Switzerland

Within the open innovation debate, significant attention has been paid to the fact that customers can be a useful source for bringing new ideas and concepts into a company. In this context, online platforms have become a widely used instrument to facilitate interaction between companies and customers. While prior literature discusses various aspects of open innovation platforms, a market-oriented analysis covering all types of platforms for idea creation and concept development seems to be still missing. By evaluating a total of 44 different innovation platforms, we identify the degree of interrelation between five major platform attributes and develop two key differentiating dimensions: The platform operator (company vs. third party) and the platform purpose (find solutions vs. understand customers). The resulting classification matrix highlights a newly emerging category of online open innovation platforms, opening the field for deeper investigation in future research.