The Significance of Customer Value Within the Project Portfolio Management
|Titel||The Significance of Customer Value Within the Project Portfolio Management|
|Jahr d. Veröffentlichung||2009|
|Autoren||Amberg, M., Lang, M. & Thiessen, I.|
|Konferenz||IBIMA Conference on Innovation and Knowledge Management in Twin Track Economies|
|Publisher||Proceedings of the 11th IBIMA Conference on Innovation and Knowledge Management in Twin Track Economies|
Abstract: In most companies project work becomes more and more important. In order to optimize the alignment of projects with company strategy, adequate management of the project portfolio is required. In addition to the growing importance of projects and project portfolio management, a paradigm shift within the customer orientation takes place. In this case the customer value, which is characterized by the sum of all monetary and non monetary customer value propositions, is given priority. In addition to the current application areas of customer value, its use within the project portfolio management appears to be necessary as well. Therefore, the importance of customer value in the project portfolio management is being identified in this paper as well as the part of the project portfolio management in which the customer value should be considered. For this purpose a survey among 14 experts - department managers and business consultants - has been conducted.