Trends and Potentials of Customer Value Management in the Banking and Insurance Industry

TitelTrends and Potentials of Customer Value Management in the Banking and Insurance Industry
MedientypConference Proceedings
Jahr d. Veröffentlichung2008
AutorenAmberg, M., Reinhardt, M., Haushahn, M. & Widder, A.
KonferenzProceedings of the International Conference on Economic and Management Perspectives (ICEMP)
Seiten399-404
PublisherInternational Conference on Economic and Management Perspectives (ICEMP)
KonferenzortFamagusta, Cyprus